I put up advertising World Book Night in the US.
It's a program where on April 23, 2012, thousands of book givers will hand out free copies of books to non- and light readers in their community. Each giver is given 20 copies of a particular book, which have been specially printed just for this occasion, free from the publisher. I just received a letter saying I've been approved as a giver, and I'll be handing out copies of The Immortal Life of Henrietta Lacks in April.
If you'd like to be a giver...there's still time! You have until midnight tonight (EST), February 6th, to fill out an application! They've extended the deadline, so I'm guessing they haven't had enough people apply. The application isn't hard, and you'll be doing a great service.
Plus, the list of books you can choose from to hand out are really great. The other 5 in the list I've read beside Immortal are I Know Why the Caged Bird Sings, Kindred, The Hunger Games, The Poisonwood Bible, The Namesake, and The Lovely Bones. Maybe one day I'll get into how Barbara Kingsolver's The Poisonwood Bible changed my life. Let's just say it's what made me decide to major in English and renounce 18 years of religious upbringing.